Superchips A Major Sponsor of the Lucas Oil Pro Pulling League

Superchips was named a Major Sponsor of the Lucas Oil Pro Pulling League, in a joint announcement from Dave Martinez, General Manager for Superchips, and Jamie Deveney, Marketing Director for Lucas Oil.

Superchips’ sponsorship of the Lucas Oil Pro Pulling League (PPL) includes an “Official Chip Sponsor” role of the national sanctioning organization of professional truck and tractor pulling, through the 2007 season. Superchips’ announcement of the sponsorship stems from PPL’s strong exposure factor to a variety of markets not reached through other Superchips marketing programs.

Deveney stated, “The sponsorship activation by Superchips commitment to the sport is very much appreciated by both Lucas Oil and the Pro Pulling League. This is a tremendous opportunity to bring the Superchips’ brand to a whole new segment of consumers.”

Martinez went on to say, “We are excited about our new relationship with Lucas Oil and the Pro Pulling League. This program will bring the Superchips’ message home to thousands of Tractor and Truck Pulling participants and enthusiasts. Most of the attendees at these events drive pickups, which is our direct target market. Our sponsorship allows us to be involved with Lucas Oil at many other events, and on nationally broadcast coverage of this exciting sport. Plus we were also named the Official Chip of Lucas Oil Speedway.”

Owned by Lucas Oil Products, Inc., of Corona, Calif., the Pro Pulling League holds more than 200 events across the contiguous United States, featuring the sport’s top drivers and their exotic truck and tractor pulling vehicles in 2007. In addition to Lucas Oil, major associate funding of the league comes from Continental Tire, Dixie Chopper, R&L Carriers, Summit Racing Equipment, K&N Filters, Torco Race Fuels, Inc., and others.

Superchips Flashpaq units are hand held tuners designed to enhance today's computer controlled engines. By reading and re-tuning the power curves and timing tables in the engine control unit, Superchips releases the horsepower left in the motor by the manufacturer. Since the Superchips Flashpaq reprograms the engine to operate more efficiently, users report both increased fuel mileage as well as added power. Flashpaqs also read the Diagnostic Trouble Codes so the user can trouble shoot the vehicle.

Superchips’ performance tuning comes from years of experience in tuning computer-controlled cars, trucks and SUVs, and is now an MSD company. Superchips Flashpaq and Max MicroTuners offer significantly improved power, plus many users report fuel mileage improvements. Superchips offers products for most cars, trucks and SUVs.

Complete details on the Superchips/Lucas program and all Superchips applications are on the website superchips.com

Fabtech Sponsored DVD

On the brink of raging terror, the boyz of Desert Syndicate Productions have once again risen above and beyond the call of duty.

You may ask, "What call of duty?" The duty to produce the best in desert racing films. Yes, desert racing fans far and wide demand wild and action packed films.

Under the direction of award winning producer - Dana Nicholson, Desert Syndicate Productions and their crew of rough riders have far exceeded the challenge of producing a top rank film recently released and named, "Wasteland Warriors".

The Fabtech Suspension sponsored film reaches out to a variety of those in the iffroad racing community.

Featured in this outrageous film is the Terrible Herbst Race Team, PCI Racing's own Scott Steinberger and Jesse Jones, Baldwin Racing, Mark Post and Riviera Racing, Hoffman, McKenzie's Jeff Quinn, Steve Sourapas, Dale Ebberts, Baja 500 Winner - Alan Pflueger, McMillin, Rick Huseman, Dan Smith & Dave Ashley, Brian Collins, Herzog Racing, Steve Barlow, Craig Turner, John Herder, NASCAR's Bad Boy Desert Racer Robby Gordon as well as many more.

Music by Offspring, Menace, The Damned, Guttermouth, Commonwealth, Undermind, TSOL, Leatherwolf, Bredrin Daddys, Narcissus, The Adicts, Burning Groove and Go Big Entertainment sets the mood in action as desert racing rages on your own personal big screen.

From the start of the film Nicholson's creative film perspective is ever so obvious. The epicurean action of the #7 Trophy Trucks suspension working to extreme levels, all the while pushing an easy 100 mph in the dirt. The ability to capture the essence of mechanical action at these speeds and produce excitement mixed with the awesome soundtrack is what sets apart Nicholson's films from any copycats.

And the desert racing scene knows there are a lot of copycats tasking to be the next, Dana Nicholson.

Desert Syndicate filmed the “Wasteland Warriors” movie on location in Baja, California; Laughlin, Nevada; Terrible's Town-Las Vegas, Nevada, Glamis Sand Dunes in California and many more places.

Capturing each locale in grand detail, the Baja landscape is enlightened as orange sunsets featuring desert racing trophy trucks raging at speeds continually encapsulated on your screen.

Ahhhhh, you ask, "What the hell does that mean?" It means that these filming maniacs at Desert Syndicate Productions were able to fend off the banditos of Baja and capture only scenes that normally would ever be seen by those who have been there and done that!!! Nicholson brings it to the forefront for all of the Desert Syndicate fans in the world to see first hand.

Glamis is seen in full tilt several times in the film and many wonder when it will go back to the way it was...only time will tell. Nicholson and crew feature NASCAR's desert maniac - Robby Gordon, who flies in his truck through the sand dunes of California. This is a must see for any off-road fan!!!

And you don't want to get up and leave for the head when the flying motos, lead by Seth Enslow, Taylor Sterner, Don Pastor and OX rage through the thick air at the Off-Road Expo in Pomona.
Perhaps a quote of the film is Riviera Racing's Mark Post saying, "Game on bro!"

Watch as Scott Steinberger describes a near accident that is captured on the in-car camera set in motion by the Desert Syndicate crew. The film is bombarded by unreal in-car race footage that captures what it's all about to race in a desert truck.

Ahhhhh...and don't forget used car salesman sporting the purple shoes, shaved head and selling the ultimate "hoopty" desert ride - the "All Jump Style" street trophy truck. The test drive traverses parkways, curbs and alleys of Southern California's concrete jungle. You gotta see it to believe it.