Superchips was named a Major Sponsor of the Lucas Oil Pro Pulling League, in a joint announcement from Dave Martinez, General Manager for Superchips, and Jamie Deveney, Marketing Director for Lucas Oil. Superchips’ sponsorship of the Lucas Oil Pro Pulling League (PPL) includes an “Official Chip Sponsor” role of the national sanctioning organization of professional truck and tractor pulling, through the 2007 season. Superchips’ announcement of the sponsorship stems from PPL’s strong exposure factor to a variety of markets not reached through other Superchips marketing programs.
Deveney stated, “The sponsorship activation by Superchips commitment to the sport is very much appreciated by both Lucas Oil and the Pro Pulling League. This is a tremendous opportunity to bring the Superchips’ brand to a whole new segment of consumers.”
Martinez went on to say, “We are excited about our new relationship with Lucas Oil and the Pro Pulling League. This program will bring the Superchips’ message home to thousands of Tractor and Truck Pulling participants and enthusiasts. Most of the attendees at these events drive pickups, which is our direct target market. Our sponsorship allows us to be involved with Lucas Oil at many other events, and on nationally broadcast coverage of this exciting sport. Plus we were also named the Official Chip of Lucas Oil Speedway.”
Owned by Lucas Oil Products, Inc., of Corona, Calif., the Pro Pulling League holds more than 200 events across the contiguous United States, featuring the sport’s top drivers and their exotic truck and tractor pulling vehicles in 2007. In addition to Lucas Oil, major associate funding of the league comes from Continental Tire, Dixie Chopper, R&L Carriers, Summit Racing Equipment, K&N Filters, Torco Race Fuels, Inc., and others.
Superchips Flashpaq units are hand held tuners designed to enhance today's computer controlled engines. By reading and re-tuning the power curves and timing tables in the engine control unit, Superchips releases the horsepower left in the motor by the manufacturer. Since the Superchips Flashpaq reprograms the engine to operate more efficiently, users report both increased fuel mileage as well as added power. Flashpaqs also read the Diagnostic Trouble Codes so the user can trouble shoot the vehicle.
Superchips’ performance tuning comes from years of experience in tuning computer-controlled cars, trucks and SUVs, and is now an MSD company. Superchips Flashpaq and Max MicroTuners offer significantly improved power, plus many users report fuel mileage improvements. Superchips offers products for most cars, trucks and SUVs.
Complete details on the Superchips/Lucas program and all Superchips applications are on the website superchips.com
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